YouTube Music

New Year’s Rockin’ Eve

As 2019 drew near, YouTube Music came to Stink Studios to create an all-access social experience as the presenting partner of New Year’s Rockin’ Eve, the annual year-end broadcast that culminates in the iconic ball drop in Times Square.

We shot, designed and delivered a one-night campaign on @youtubemusic that highlighted their exclusive access to performances and backstage interviews with 15 of the year's biggest names in music during the 5 hour event.